Press side
Our various events & collaborations.
Collaboration with Eve Custom September 2024
Eve Custom is a customer artist specializing in the customization of sneakers and other materials. With over 20 years of experience, she specializes in customizing sneakers and other materials.
Our adventure with Eve Custom
Eve called on our services to manufacture more than 2000 pairs of shoelaces. For the customization of Adidas sneakers for the launch of a very French electric car, the SUPER 5 car, which has been updated.
Collaboration with the Postal Museum - Paris.
Production of over 500 pairs of yellow shoelaces for the Postal Museum in Paris.
For the "Marathon, the Messenger's Race" Exhibition, which took place on May 15, 2024.
- Musée de La Poste
34 Boulevard de Vaugirard 75015 Paris
If you also have events, fashion shows, exhibitions... we are at your disposal from 100 pairs...
Partnership with Rue Piétonne in Aix en Provence in 2021 and June 2022.
This event was designed for die-hard sneaker fans drawn to the worlds of art and music.
Sneaker customization and shoe cleaning workshops will be available to personalize your sneakers.
A music collective will be present to bring an underground vibe to the Sneaker District event.
Crazylace offered over fifty shoelaces to the first visitor.
Partner of the exhibition at the Museum of Decorative Arts and Design in Bordeaux in 2020.
- Play ground le design des sneakers-
The Bordeaux Museum of Decorative Arts and Design invited us to partner with others, such as the VEJA brand, to participate in this fantastic exhibition, which finally opened in July 2020 following the health crisis.
We had the privilege of exhibiting our laces in a small room alongside the world's biggest sneaker brands, such as Nike and Adidas. An exhibition that retraced the entire history of sneakers.
Worn by millions of people around the world, sneakers have become, in just a few decades, a mass-market item that transcends gender, age, and socio-cultural backgrounds.
The shoelace has also become an essential sneaker accessory, demonstrating its origins through a simple color. Today, both laces and sneakers have evolved and adapted to the style and design of urban sneakers.
Partner with the AESF PSA midwifery association / March 2021.
Crazylace donated around a hundred shoelaces to the AESF PSA association, to participate in the action led by this student midwife association which appealed to us. For our part, we are bringing them a little joy with our colorful laces in this difficult time for everyone.
Sponsorship of the young and talented designer Charline "Madame by Charline" for two years, 2020/2021
In September 2020, Crazylace chose Charline to sponsor her shoelaces, a great compromise to help launch her business during this health crisis.
We were captivated by her beautiful sneaker creations and customizations. She personalizes your Nike and Adidas sneakers by customizing them with our classic colored flat shoelaces, adding her own pencil strokes and paints to suit your tastes. This young artist from Dijon, "Madame Studio," is also a graphic designer by trade.
Today, she is a designer of objects and sneaker art.
2018 - Launch of the lace collection for FRANPRIX & DRUGSTORE PARISIEN
- Casino Group -
Our collaboration with the Casino Group
In 2018, we had the opportunity to collaborate with the Casino Group to create exclusive shoelaces for their Franprix and Le Drugstore Parisien stores, which had just opened that year. Under the Enlacez brand, we designed a custom range: waxed shoelaces, flat shoelaces, and silicone shoelaces, all bearing the Casino brand.
This adventure was a wonderful experience, marked by a genuine creative exchange and expertise put to the service of a major brand. It was just before the Covid crisis, and we have fond memories of a project we're working on.
A quick look at MARIE CLAIRE magazine - 2014
Ulace laces featured in Marie Claire magazine
In 2014, Marie Claire magazine highlighted Ulace laces, the innovative mini elastic shoelaces we've been selling since 2012. Made in the United States, these practical and trendy laces were a hit with customers for their simplicity and effectiveness.
At the time, as a small business, we didn't yet have the means to obtain a license to officially resell them in France. Despite this, we always believed in this product and, even today, we are proud to continue offering the Ulace brand to our customers. A wonderful recognition and a journey that continues!
2012 - Crazylace is surprised to be featured on the Chérie 25 channel.
The show "1% de plaisir" (1% of pleasure) at the time also presented fashion trends to TV audiences.
The show featured a few laces at the beginning, as we were at the beginning of our careers.
Thanks to the team.
2014 - PARTICIPATION IN THE CONVERSE POP-UP EXHIBITION IN PARIS. For the GET DIRTY SNEAKERS - CONVERSE 19YT.
Converse France approached us in 2014 to provide shoe laces for a sneaker repair workshop for visitors.
A snippet from the article:
Converse has set up shop in the 10th arrondissement, a popular neighborhood experiencing a boom in art, where the brand has decided to unleash its creativity. This commitment is reflected in the choice of location, which is a nod to 19 rue Yves Toudic, the official address of "converse-19Yt." From March 23 to April 21, 2013, the venue will showcase original creations and offer "Tune & Repair" to care for your sneakers. We repair on Saturdays, and on other days, we customize. And just as a store without music is like Christmas without chocolate, Converse is taking the opportunity to organize two or three events that will leave you speechless...
As a rock fan, Converse is inviting artist iO Tillet Wright to exhibit his photographs in the pop-up store, and three bands to perform at unmissable gigs. The Raveonettes, Breton, and The Black Lips will perform three exclusive concerts...
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