Press Kit
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Collaboration with the Ideactif Clichy agency - May 2026
Manufacturing of cow-print shoelaces for the "Charal" brand for the Tour de France.
Collaboration with the SAENDWICH agency - March 2026
Bespoke creations for exclusive events for a French cosmetics brand.
For a recent event, we designed 500 pairs of custom laces with a unique color and signature details, in collaboration with a Parisian communications agency for a major high-end beauty brand. Every detail is designed to leave a lasting impression, from the lace to the finishes.
Collaboration with Adidas France & Blacksoap Dec 2025
We had the honor of manufacturing for Adidas France following a special event -
+ 8,000 pairs of laces.
Collaboration with SIDAS WORLD FRANCE 2025 and 2026
We are proud to collaborate with Sidas – Your Foot Company, a recognized specialist in comfort and performance, who have trusted us with the manufacturing of custom laces with aglets.
This partnership combines our expertise with Sidas's demanding quality standards to offer unique, practical, and aesthetic products.
Whether for an event, a sports team, a brand, or a limited edition, we design custom laces with your colors, messages, and finishes for a professional and durable result.
Collaboration with Cirque du Soleil since 2022
Collaboration with Cirque du Soleil for our glittery or flat colored laces.
Collaboration with Eve Custom since Sept 2024
Eve Custom is a customization artist specializing in sneakers and many other mediums, with over 20 years of experience.
Eve called on our services to manufacture over 4,000 pairs of laces for the customization of Adidas sneakers, celebrating the release of a quintessentially French electric car brought back to life: the "SUPER 5," and that's not all...
Need to customize a pair of sneakers? It’s right here: https://eve-custom.fr/
2024 - Collaboration with the Museum of the Post - Paris.
Production of 500+ pairs of yellow laces for the Postal Museum in Paris.
For the exhibition "Marathon, the messenger's race"
Visit and experience the world and history of the 1st Marathon.
- Musée de La Poste
34 Boulevard de Vaugirard 75015 Paris
If you also have events, fashion shows, exhibitions... we are at your disposal.
Partnership with Rue Piétonne in Aix-en-Provence in 2021 and June 2022.
This event was designed for die-hard sneaker fans who are drawn to the art and music scene.
Sneaker customization and shoe cleaning workshops will be available for personalizing your pairs.
A music collective will be present to bring an underground vibe to the Sneaker District event.
For the occasion, Crazylace gave away over fifty pairs of laces to the first visitors.
More info on Rue piétonne: https://www.rue-pietonne.com/
PARTNER OF THE EXHIBITION AT THE BORDEAUX MUSEUM OF DECORATIVE ARTS AND DESIGN. 2020 - Playground: The design of sneakers -
The Museum of Decorative Arts and Design in Bordeaux invited us to become a partner, alongside others such as the brand VEJA, to participate in this fantastic exhibition which finally began in July 2020 following the health crisis.
We had the privilege of exhibiting our laces in a small room among the biggest sneaker brands in the world, such as Nike, adidas... An exhibition that traced the entire history of sneakers.
Worn by millions of people around the world, sneakers have become, in a few short decades, a mass consumer product that transcends gender, age, and socio-cultural backgrounds.
The lace has also become the essential accessory for sneakers, demonstrating through a simple color one's sense of belonging. Today, laces, like sneakers, have managed to evolve and adapt to the style and design of urban footwear.
Launch of the shoelace collection for FRANPRIX AND DRUSTORE PARISIEN - Casino Group 2018 -
Our collaboration with the Casino Group
In 2018, we had the opportunity to collaborate with the Casino Group to create exclusive shoelaces for their Franprix and Le Drugstore Parisien retail banners, which had just opened that year. Under the Enlacez brand, we designed a custom range: waxed laces, flat laces, and silicone laces, all branded with the Casino logo.
This adventure was a wonderful experience, marked by a genuine creative exchange and craftsmanship put to the service of a major retailer. It was just before the Covid period, and it is a project we look back on with great fondness.
Collaboration and resale of our laces with Tie Rack stores
In 2015, resale of our flat, waxed laces with the brand Tie Rack.
Legend
Short feature in MARIE CLAIRE magazine - 2014
Ulace laces featured in Marie Claire
In 2014, Marie Claire magazine highlighted Ulace laces, the innovative mini elastic laces that we have been distributing since 2012. Made in the United States, these practical and trendy laces won people over with their simplicity and effectiveness.
At the time, as a small business, we did not yet have the means to obtain the license to sell them officially in France. Despite this, we have always believed in this product and, even today, we are proud to continue offering the Ulace brand to our customers. A wonderful recognition and an adventure that continues!
Collaboration in 2013 with the ESPACE FOOT France brand
Collaboration with Espace Foot – Launch of football boot laces
In 2013, we collaborated with Espace Foot to launch an innovative range of laces specially designed for football boots. More than 10,000 pairs were manufactured for their stores in France.
We were the first to offer very thin oval laces, available in several colors, adapted to the needs of footballers and the style of the boots.
You can find them in our shop.
PARTICIPATION IN THE CONVERSE POP-UP EXHIBITION IN PARIS. For the SNEAKERS GET DIRTY - CONVERSE 19YT in 2013.
Converse France called on us in 2013 to provide them with shoelaces for a workshop where visitors could have their sneakers repaired.
(from March 23 to April 21, 2023)
An excerpt from the article:
Converse settled into the 10th arrondissement, a working-class neighborhood brimming with artistic energy, where the brand decided to let its creativity speak for itself. A bold choice that extends to the selection of the location, serving as a nod to 19 Rue Yves Toudic, the official address of the <<converse-19Yt>>. From March 23 to April 21, 2013, the space will present original creations and offer "Tune & Repair" to fix up your sneakers. Saturdays are for repairs, and other days are for customization. And since a store without music is like Christmas without chocolate, Converse is taking the opportunity to host a few events that won't leave you indifferent...
A rock fan, Converse is inviting artist iO Tillet Wright to exhibit her photographs at the pop-up store, and three bands to perform at a series of unmissable gigs. The Raveonettes, Breton, and The Black Lips will thus be performing three exclusive concerts....
