Our history
The Crazylace Story
Since 2009, the journey of a passion that became a benchmark brand.
16 years ago, in 2009, Crazylace was born from one man's passion for running and travel. At the time, my husband, an athlete at heart, struggled to find shoelaces suited to his needs, whether for running, hiking, or his daily adventures. The laces available were basic and poorly suited to specific uses. That is how, in 2009, he had the bold idea to venture into the online sale of high-quality laces, a market that was virtually non-existent at the time, becoming a pioneer in the field.
Starting with 200 models, he defied the skeptics who saw the project as madness. Inspired by this spirit, he chose the name Crazylace, which reflects both that creative "madness" and the vision behind it. Fifteen years later, this passionate adventure has given birth to a company specializing in this field, with over 700 references available and more than 1 million pairs sold around the world.
At Crazylace, we have chosen to work with the best manufacturers around the world — France, Europe, and globally — in order to guarantee impeccable quality while respecting high ethical standards. We offer varied and durable laces, suitable for all types of shoes and sneakers:
- Waxed for dress shoes
- Flat, round, or oval laces for sneakers and trainers
- Leather
- Linen
- Paracord
- Solid flat collection in recycled fiber with eco-green tips
- Our "Toe and Dye" gradients — a Crazylace creation for over 10 years
- Unique models with prints designed in our graphic design studio
Over the years, we have also developed collaborations with professionals such as designers, cobblers, and retailers, while remaining close to our individual customers.
Today
Crazylace Originals has become Crazylace France, which I manage today with the same passion and standards as at its beginning. Faithful to its founder's vision, we offer the best laces in the world, adapted to your daily steps as well as your great adventures.
We also offer the creation of custom laces for individuals and professionals, as well as accessories to personalize your shoes and express your unique style.
At Crazylace, every lace tells a story, and it is with pride that we share ours with you.
Delphine — Manager of Crazylace France